Niu e-scooter

AustCham Podcast | Niu on building a premium Chinese brand with global characteristics

Niu have developed a booming premium e-scooter business from scratch in just two years – raising hundreds of millions of yuan through record breaking crowdfunding campaigns and becoming the brand for discerning Chinese millennials. AustCham’s Luke Pegrum and Santiago Mateos sat down with Niu’s Director of Overseas Business Casper Zhao to find out what foreign …