Millward Brown – BrandZ Top 30 Chinese Global Brands

The BrandZ™ Top 30 Chinese Global Brand Builders report was produced by BrandZ™ and Kantar Millward Brown in collaboration with Google. The report identifies and ranks 30 Chinese brands across nine categories based on their strength outside of China, and provides insights and recommendations for global brand building.

To see the full report click here, or scroll down to see the top 10.


















  1. Lenovo
  2. Huawei
  3. Alibaba
  4. Elex Tech
  5. Xiaomi
  6. Air China
  7. Haier
  8. Anker
  9. Cheetah Mobile
  10. Hisense