FBL Program: Online marketing in China for e-commerce

This event is open only to nominated Future Business Leaders.

(Applications are now closed)

AustCham Beijing’s Future Business Leaders Program is pleased to present our next installment in cooperation with Netconcepts China on the topic of “Online marketing in China for e-commerce.”

E-commerce offers huge potential for Australian and New Zealand brands in China but without the investment in the right online touch points and an integrated online marketing strategy products can easily become invisible on these enormous sized e-commerce platforms, including Alibaba’s Tmall and JD.COM.

As one of China’s most prominent digital marketing agencies, Netconcepts China will be presenting to AustCham Future Business Leader Scholars on the intricacies of social media in China and best practices in driving traffic to e-commerce platforms. Netconcepts China Director of International Business Development, Santiago Mateos, will be presenting at this event (profile below).

Date: Wednesday, 20th April 2016 (Click here to add this event to your outlook calendar or iCal)

Time: 5:00PM – 6:30PM (Followed by drinks, pay on consumption)

Cost: Free for AustCham Future Business Leader Scholars.

Venue: AustCham Beijing Office/ 中国澳大利亚商会

Address: Room 1003, Tower A, U-Town Office Building, 1 Sanfengbeili, Chaoyang/ 北京市朝阳区三丰北里1号, 悠唐写字楼A座1003室


About the Speaker

Santiago Mateos | Director of International Business Development | Netconcepts China

Santiago Mateos is Director of International Business Development at Netconconcepts China, one of China’s leading digital marketing agencies with over 190 staff in 5 offices across China. He specialises in China digital strategy covering web, ecommerce, search marketing, mobile, e-public relations and social media for foreign brands in China.

Current clients include Swatch, Rado, Tissot, Omega, Louis Vuitton, Expedia, Air China and many others. Australian customers include REA Group, HotelClub/Orbitz, University of Tasmania and University of Technology, Sydney, etc.

Santiago is a dual Australian and British citizen, currently residing in Beijing. He graduated with a Bachelor of Commerce at UNSW. Santiago has spent a total of 9 years on the ground in China, Hong Kong and Japan.