Creative and Affordable Social Media Marketing Approaches in China

In recent years, social media has become one of the most essential and engaging yet challenging marketing tools. Many marketers face difficulties choosing the right platform, creating relevant and sharable content, building their reach, and developing a successful and efficient social media strategy. While SMEs may lack the resources and budget to execute social media campaigns on the same scale as multinationals and larger companies, there are many opportunities for SMEs to innovate and use creative approaches to build their brand and audience.

AustCham Beijing together with  American Chambers of Commerce, China-Britain Business Council, Australian Chamber of Commerce, Benelux Chamber of Commerce, and China Entrepreneurs bring together social media experts from different fields and perspectives to discuss how SMEs can utilize social media to generate ROI and grow their professional social media presence. Brad Burgess, Co-chair of AmCham China Marketing, Advertising and PR Forum and Associate Director at Burson-Marsteller, will moderate this event.

• Thomas Graziani, Co-Founder of WalktheChat
• Xiaodan Zhou, Head of Marketing, Marketing Solution from LinkedIn China
• Joe Peng, Senior Director and Chief Digital Strategist, Burson-Marsteller

19:00 – 19:45      Panel Discussion (In addition to the speakers above)

• Brad Burgess, Co-chair, AmCham China Marketing, Advertising and PR Forum, and Associate Director at Burson-Marsteller (Moderator)
• Matthew Brennan, Co-Founder of China Channel
• Benoit Reulier, Product Manager, EventBank

19:45 – 20:15      Q&A

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