China’s economic growth is bringing new patterns to the Chinese drinking culture. With the increased consumption of red wine, a rising number of Chinese are starting to learn the art of wine tasting. The desire to master the skill has not only created massive benefits for businesses in the wine industry, it has also created growth in the education and tourism sectors in renowned wine-making countries, such as Australia.
Lin Wang is the general manager of Auswan Creek’s South Australia department and National Judge of the China Food Industry Association with specialisations in wine and fruit wine. At today’s AustCham podcast, Mr. Wang shares his insights regarding the growing wine tasting culture in China, and how it could benefit Australian business, education and tourism.
To download the podcast click here